What do you think are the main reasons people visit adult paysites? Maybe they want to have a look at sexy photos and video? Or they’d like to release the stress accumulated during the day? Or they simply want to chat? Strangely enough, adult webmasters often build their sites taking into consideration only the first two questions. Nevertheless, many adult site visitors feel the need not only for a show, but also for sharing the opinion about it with somebody. And if they do not find an opportunity to interact on a site, they leave it without any regret. That’s human nature, you don’t have to change it, it would be much more convenient to adapt to it.

Human Weakness

Have you ever noticed children’s reactions to toys, candy, or any other things that excite them. The first thing they do is run to their parents, other adults, and friends to tell them all about it. The same motive is characteristic for grown-ups as well, and your paysite members are no exception. The fact is that, despite the sweetness of possession, the pleasure from it is increased, if there is somebody to share it with. That is why adult site visitors feel the thirst for dialogue. Certainly there are individuals who prefer getting pleasure in proud loneliness, but they are the minority. Besides, as a rule, these are the people who may have experience discomfort in family relations and friendship since childhood. That is the reason why they are initially antisocial. Taking into account the environment peculiarities (Internet, paysites), there are two types of interlocutors for adult sites visitors – they are webmasters and other users (members).

If a user prefers talking to the webmaster, he subconsciously wants to self-assert due to the interaction with the person, who stays on higher ground in comparison with an ordinary user. It is quite possible, that they are the people who don’t find an output for their energy in everyday life, or those who want to meet their own approval. You need to use special methods to deal with these people, because they can be very easily frightened off or pushed away. It is difficult to consider them to be only introverts or extraverts, since both types can act in a similar way.

If a user prefers chatting with other users, he must be a very sociable person, who is used to leading an active life. Most likely this type of person is an extravert. Such people are more active in dialogue and react very keenly to all changes and innovations.

There also are the people, who can easily socialize with both webmasters, and other users. Such people try to occupy all spheres of activity; they want to keep abreast with events and "hold a hand on the pulse".

What Should We Do?

Adult webmasters and paysite owners consequently come to the question, "How can we provide users with an opportunity for interaction?" A special term was devised in economics, "social needs", which is always taken into account when analyzing a similar situation. Such means you can add to your website include polls, chat forums and various subscriptions, which can be used to realize the social needs of your site audience. A bit of research and proper use of all these trends will result in increased income through higher retention and member loyalty.

-----
Karen is PR Coordinator for the AdultWebware Company. She has been working in the adult industry for almost two years. Karen writes articles about various problems and issues within the adult market, and her favorite topics are marketing and site promotion (including the latest approaches), a number of niches (gay/lesbian, anime/manga) and general issues of adult business world. She is open for opinions, suggestions and proposals - send your letters to karen@adultwebware.com