Niche Marketing Basics

The most valuable asset you have in marketing is knowledge.  If you know a niche, you can sell it.  In retrospect, if you are trying to sell something that you have little interest in or know nothing about, it’s a lot harder.  Although everything you promote in the adult world doesn’t have to be stimulating for you, it should be something you understand.

Case and point:  I like to play around with micro-fetish projects.  People that actively seek out a very small fetish generally know a lot about it, so it’s risky business.  The hardest avenue I ever went down was in the realm of balloons.  Let me say this loud and clear:  I DON’T GET IT.  I can not for the life of me comprehend what it is about balloons that can turn someone on.  Regardless, I made the plunge and gave balloons a try.

I started out by looking at the well known pay sites and affiliate programs that had the niche.  I saw typical looking sites with typical promo tools, so I decided to dive a little deeper.  I realized that at this point I knew so little about this fetish that I couldn’t even begin to guess what kind of market there was for it.  I searched Google and soon found a small network of underground amateur balloon fetish sites.  It seemed that all the sites were linked together and that this tight knit community would be hard to infiltrate.  It became evident that there was little room for another balloon fetish site, especially for one created by someone that didn’t understand the niche.  Thus, I gave the balloon fetish a very brief run and concluded that it wasn’t worth my time.

Now, imagine if this happened:  I went to the affiliate programs that had the balloon sites and started some heavy promotion using the average promo tools.  I spent time building galleries, submitting to TGPs, and driving all sorts of traffic towards this doomed project.  If I had done more research, I would have know that the market for this fetish wasn’t there – especially not for a person like me.

Researching a niche will help you understand how to promote better.  When you start a new project, it’s important to find out what you’re up against instead of just diving right in.  It’s always worth going that extra mile to maximize your earning potential.


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