Building Blocks Of SEO

Search engine optimisation (SEO) is the key to gaining more traffic and ultimately more sales.  There are several ways to optimize your site for listings in all the major search engines such as Google, MSN and Yahoo.  Google is maybe the most popular search engine but with Microsoft recently launching their own search engine then who knows?

The first step to getting a better reputation with any search engine is linking techniques.  The more incoming links to your site the better, but it isn't as simple as that.  The incoming links need to be relevant and the pages need to be considered important.  Let’s take Google for example.  Google ranks web pages all over the internet.  Ten is the highest ranking whereas one is the lowest.  Obviously one is better that none.  Now, let’s say that you have a website that has a page rank (PR) of zero. 

You need to get incoming links.  If you get an inbound link from a site that has a PR of 6 it will matter more than a site with a PR of 2.  However the content on the site needs to be relevant to your site and it’s also better if the site that is linking to you doesn’t have too many other links.  Also try and aim to get links from a site with a higher PR than yours.  Make sure that the links are also working otherwise they don’t count.

Linking isn't easy but it pays off well.  There is also another good method to get you listed well with search engines and that is keywords.  Keywords are words that search engines pick up on.  If a user types into a search engine your keyword then depending how your keywords are placed depends on where you get listed.  Obviously the more keywords the better, but over stuffing your pages with keywords is not a good idea.

It’s very important to have your keywords placed through out your websites texts.  Your keywords should be words that are often typed into search engines that you associate with your site.  Let’s imagine that your site is a stocking fetish website.  The words ‘stocking’ and ‘fetish’ would most likely be your keywords.  You need to make this text widely used on your website but not so much that it looks over stuffed.  A keywords density of about 12%-25% is recommended. 

SEO isn't hard, its just time consuming.  There are lots of ways to optimise your site to its full potential but I have given you the basics, linking strategies and keyword filling.  Follow those simple techniques and you will be on your way to the top of the search engines in no time.

Reader Comments: (1 posts)

Dreama says:
Grade A stuff. I'm unquestoinably in your debt.
January 14th, 2012
at 6:23am EST
Rating StarRating StarRating Star


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