Chi Chi LaRues Press Releases

Note: The following are press releases that were released from Chi Chi LaRues over the past few years and are sorted in order of most recent to oldest.

03/20/2004 - Topco and Chi Chi LaRue Launch Rascal Toy Line

Los Angeles, CA - Topco Sales, the leading manufacturer, supplier and licensee of adult novelty toys and accessories, announced today that they have entered into a licensing agreement to create three novelty toy and accessory lines with the hugely popular Gay Icon, Chi Chi LaRue and his Channel 1 Releasing companies.
Topco Sales Director of Business Development, Ted LeVine, explained that Chi Chi LaRue is tremendously well known and respected in the Gay community. The novelty toy and accessory lines are the perfect addition to the Channel 1 Releasing companies. Chi Chi LaRue’s Rascal Video line will build on Rascal Video’s exclusive talent and video themes. Live and Raw toys will focus on the popularity of Chi Chi’s live internet content. Chi Chi’s Play Things, a novelty line, plays on the Chi Chi persona as an entertainer. “Chi Chi LaRue has proliferated the gay video and internet marketplaces. We feel confident the addition of toys and our Topco Sales distribution resources can extend the brand even further.”
“I am thrilled to explore this new creative avenue,” stated LaRue. “The line will launch this Fall with the release of my new video series, BOLT. The complete line will launch at the Adult Expo in January.”
The Channel 1 Releasing companies cover the Gay Adult business with Award Winning video productions and online products. The Channel 1 Releasing ( companies include Chi Chi LaRue’s Rascal Video, Chi Chi LaRue’s Live and Raw and Live and Raw Hotel,, and Club Channel 1.
Chi Chi LaRue has spawned more hit films than any director in the history of gay adult entertainment, transformed the Gay Adult Internet with award-winning Live and Raw, and been one of the most sought after gay nightclub acts worldwide.
Topco Sales a privately held company established in 1973, manufactures, supplies and licenses over 800 adult novelty toys and accessories to major distributors and retailers throughout the world. With an emphasis on research and development, Topco Sales has consistently maintained cutting edge product introductions that define the adult toy market best sellers. Headquartered in Chatsworth, CA, and can be found on the Internet at

03/03/2004 - Live and Raw & Bruno Gmünder Release Erotic Photobook

Hollywood, CA - Chi Chi LaRue's award winning website,, has been immortalized in a stunning, hardbound photo book from Bruno Gmünder. The full color book, a necessity for every gay man's coffee table, will be hitting stores and online retailers in April. The book also includes a discounted 30 day all access pass to and will exclusively carry 750 Limited Collectors' Editions that include a DVD copy of the full hardcore feature “Live and Raw: The Movie”, in addition to the ALL ACCESS PASS, The 750 copies will also be autographed and numbered by the famous Directrix, making it a true collector's item. Pre-book it now at and
“I have always been a huge fan of erotic photo books and I have always wanted to release one of my own, I finally got the opportunity this year to team up with Bruno Gmünder and with their help and expertise, this book came out amazing”. -Chi Chi LaRue
Models featured in the book include; Rascal Exclusives Eddie Stone, Johnny Hazzard, Kyle Kennedy and Matt Summers amongst others. For Press Images please reply to this e-mail.
For more information on Club Channel 1 video series, or to book Chi Chi LaRue and Rascal Video Stars:
For Revenue Sharing Affiliates:
For Promotional Graphics for Content Partners: