PARIS, France – TotemCash (www.TotemCash.com) today announced that data gleaned from it proprietary geo-targeting platform, designed to measure billing performance from country to country, has resulted in a more comfortable buying experience for end-users and higher conversion rates for company affiliates.

TotemCash owner Rex Excoffier felt it important to develop an in-house methodology for comparing the myriad processor options, instead of relying on third-party data of questionable accuracy or conclusions in the throes of obsolescence.

“We all know the importance of geo-targeting,” Excoffier explained. “That’s well documented and has yielded fruit for everyone. At TotemCash, we wanted to dig deeper, get more precise. Which billers really performed, country to country, culture to culture? Were there discernable patterns? We wanted concrete answers.”

TotemCash programmers set about the task of creating a backend platform to answer these questions, a tool to gauge biller performance on a country by country basis. Successful transactions were compared alongside attempted transactions, and results were tabulated by region. 

“Each biller has its own rules,” Excoffier explained. "It’s a costly mistake to think they’re all the same. Some accept customers from , others not. One processor might be ideal for micropayment processing in one country, but best for monthly billing in another.”

Once they had gathered enough of this regionally focused data, Excoffier’s team reconfigured VideoHub.com, the company’s DVD download site, to conform to their findings. The best-performing processor in each country was made that country’s primary billing option. 

This granular approach to geo-targeting means that consumers are greeted by join pages filled with the processing and currency choices they are most familiar with in their day-to-day lives. Even secondary billing options have a better chance of converting, in the event that a transaction fails or that a customer simply prefers to use a different processor. 

The results, Excoffier reports, were immediate and profound. Conversion rates jumped a whopping 7% across the board. 

“Sometimes you implement a new initiative and its effects, however positive, are subtle and slow to take hold. Not so in this case. For the industry, I think it underscores the importance of geo-targeting, recognizing the fact that we all market to a multicultural world of consumers through processors that have their own unique rules and requirements. For us, it’s a real milestone. We see it as a preface of great things to come in ’07—for our company, and our webmaster partners.”

Excoffier also noted that the billing options are by no means fixed. They can be adjusted dynamically to conform to changes in the market and consumer preference.

The new approach to billing has already been integrated into VideoHub.com, VirtuaGirl2.com and VirtuaGuy2.com.

TotemCash has several new initiatives on the horizon aimed at generating more revenue for affiliates. In the weeks ahead, the company will release a multilingual, geo-banner system that is destined to inspire more clicks by displaying sales tools in surfers’ native tongues. 

To start monetizing your international traffic like never before, become a TotemCash webmaster. Visit www.TotemCash.com today!

PARIS, — TotemCash today reported that the winner of the company’s Win a Trip to Paris on TotemCash contest, Matuloo from PornAdept.com, had an incredible time in the City of Light.

Matuloo arrived in Paris the morning of September 29^th and lunched at the Lavignia with the TotemCash staff. After imbibing some high-quality French vin, the winner toured the company’s main office before closing out the day at the Trocadero, known around the world for its fine cuisine and exceptional view of the Eiffel Tower.

During the six-month contest period Matuloo accumulated more TotemCash signups than any other affiliate and TotemCash owner, Richard Excoffier (aka Rex) was happy to award the winner his prize:

“We wouldn’t be where we are today without great affiliates like Matuloo. Hopefully, we’ve given him a vacation he’ll never forget!” 

The rest of the weekend, the contest winner visited Le Louvre, Notre Dame and more.

TotemCash has been in the news a lot during the past several months. Over the summer, the company unveiled VideoHub (www.VideoHub.com), a sophisticated DVD download site that allows members to download an unlimited number of high-quality, burn-ready DVD titles.

For additional information about all of TotemCash’s high-converting products and rich program options, visit www.TotemCash.com today.

PARIS, France—TotemCash.com, whose compelling mix of destination sites and unique upsell products have created fortunes for webmasters around the world, today announces the launch of SexySaver (www.SexySaver.com).

With its ‘PG-rated’ guest tour and free downloads, SexySaver complements the popular StripSaver2 (www.StripSaver2.com), giving webmasters the ability to expand their marketing reach to more mainstream cross-sections of the surfing public.

Said TotemCash Owner Richard Excoffier (aka Rex), "The dividing line that separates adult from mainstream continues to blur. We wanted to create something that every webmaster would feel comfortable marketing, whether or not they were in adult entertainment. In many ways, SexySaver is the online equivalent of a plain, brown wrapper."

StripSaver 2 is at the core of SexySaver, and the robust, interactive software product is overflowing with sexy video wallpaper and seductive, fully-animated screensavers.

After joining, members have 30 StripSavers to choose from, and three new models are added weekly. Each model stars in between 20 and 30 stripping performances.

TotemCash arms partners with a vast collection of sales tools, including banners, buttons and a pic of the day. Since its launch last summer, StripSaver2 has been converting at a strong 1:400.

This announcement comes on the heels of the launch of HardcoreBunnies.com, TotemCash’s newest paysite.

To integrate SexySaver into your marketing strategy, visit www.TotemCash.com today.

PARIS, France — TotemCash today announced it will implement a live chat and toll-free customer service line to ensure clients receive the highest level of help and support whenever they need it.

Help will be available 24/7—all day, every day.  

Ironically, the decision to broaden the company’s lines of communication was inspired by a history of positive Email correspondences with customers. TotemCash has always made a point of reacting judiciously to inquiries, and customers, in due course, have always tendered surprise and elation with the timely response.

For the company, this complete customer service solution will do more than answer technical questions; it will offer guidance and reassurance to current and future members.

Said TotemCash.com CEO Richard “Rex” Excoffier, “Obviously, with this move we’re minimizing wait time and reducing chargebacks and churn rates, but on another, deeper level, these new access points build trust and add value to the entire membership experience.”

The aforementioned ‘added value’ also effectively adds revenue to affiliate webmasters’ wallets.
 
Clearer communication has been a theme for TotemCash lately. Last month, they began reporting conversion ratio stats publicly, a policy that is taking the guesswork out of affiliate program selection for webmasters.

As well, the grand prize drawing for the company’s “Win a Trip to Paris with TotemCash” contest is fast approaching. Affiliates have from now until June 30^th to get in on the action, and since each join registers as a contest entry, webmasters are doing whatever they can to increase their odds of winning down the home stretch.

PARIS, France — Conversion Ratios. Churn Rates. Hold Times. These bread-and-butter stats loom large in every webmaster’s mind. Generating traffic is work, and finding the perfect destination for that traffic is an exacting process.
 
To take some of the uncertainty out of that process, TotemCash today announced a new policy which discloses detailed reporting on conversion ratios to affiliates and visitors alike.
 
The new data joins the detailed member retention stats featured in the site’s Figures section. The impressive member retention numbers go back a staggering 18 months.
 
Conversion ratio statistics are broken into 3-day, 7-day and 30-day increments, and offer webmasters a window into the performance totals TotemCash affiliates see on a daily basis.

Rates are calculated by dividing number of unique visitors by number of signups. 

“This is an exciting day for us at TotemCash.com,” said CEO Richard “Rex” Excoffier. “We’ve always been proud of our webmaster stats. Say it loud, say it proud, that’s our motto. Unfortunately, our industry is notorious for ‘rounding up’ published reports to increase affiliate interest. We’re hoping this new practice at TotemCash inspires others.”

TotemCash webmasters have had more than stats to inspire them lately. The grand prize drawing for the “Win a Trip to Paris with TotemCash” contest is just a couple of months away, and since each join registers as a contest entry, webmasters are doing whatever they can to increase their odds of winning.   

In the coming weeks, TotemCash will release SexySaver, a PG-rated version of the popular StripSaver2 (www.StripSaver2.com) guest tour. The tamer tour will give webmasters the ability to expand their marketing reach to promote the iconic program to more mainstream cross-sections of the surfing public.